Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
by: Foued Cheriet (Editor),Carole Maurel (Editor),Paul Amadieu (Editor),Herve Hannin (Editor)
Publisher: Wiley-ISTE
Edition: 1st
Publication Date: 2020/11/17
Language: English
Print Length: 304 pages
ISBN-10: 1786305283
ISBN-13: 9781786305282
Book Description
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
About the Author
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector. Read more