Developer Advocacy: Establishing Trust, Creating Connections, and Inspiring Developers to Build Better

Developer advocacy is a role that is sometimes hard to quantify and build – but you feel it when you’re missing it. Companies are struggling to solidify advocacy despite a strong desire to do so and little guidance exists for businesses seeking to build a developer advocacy program or assess its effectiveness. This book will show you how to get an advocacy program in your business: the basics of having an advocacy program, what tasks and processes need to be set up, and how to identify key stakeholders.
You'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. The Power of Developer Advocacy explores the exciting career path of advocacy for developers and engineers.

What You Will Learn

• Discover what developer advocacy is
• Determine which sorts of companies need the function
• Understand what the primary strategic considerations for developer advocacy is

Who This Book is For

Existing and future advocacy leaders, would-be developer advocates, developer marketers and DevRel teams and leaders