What Do Corporations Want?: Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm

What Do Corporations Want?: Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm
by: Timothy Kuhn (Author)
Publisher: Bristol University Press
Edition: First Edition
Publication Date: 2024/7/23
Language: English
Print Length: 258 pages
ISBN-10: 1529214270
ISBN-13: 9781529214277
Book Description
‘Corporate purpose’ has become a battleground for stakeholders’ competing desires. Some argue that corporations must simply generate profit; others suggest that we must make them create social change. Leading organization studies scholar Timothy Kuhn argues that this ‘either/or’ thinking dramatically oversimplifies matters: today’s corporations must be many things, all at once. Kuhn offers a bold new Communicative Theory of the Firm to highlight the authority that creates corporations’ identities and activities. The theory provides a roadmap for navigating that battleground of competing desires to produce more responsive corporations. Drawing on communicative and new materialist theorizing, along with three insightful case studies, this book thoroughly redefines our understandings of what corporations are ‘for’.
About the Author
‘Corporate purpose’ has become a battleground for stakeholders’ competing desires. Some argue that corporations must simply generate profit; others suggest that we must make them create social change. Leading organization studies scholar Timothy Kuhn argues that this ‘either/or’ thinking dramatically oversimplifies matters: today’s corporations must be many things, all at once. Kuhn offers a bold new Communicative Theory of the Firm to highlight the authority that creates corporations’ identities and activities. The theory provides a roadmap for navigating that battleground of competing desires to produce more responsive corporations. Drawing on communicative and new materialist theorizing, along with three insightful case studies, this book thoroughly redefines our understandings of what corporations are ‘for’. Read more