MKTG

MKTG
by: Charles Lamb (Author),Joe Hair(Author),Carl McDaniel(Author)&0more
Publisher: Cengage Learning
Edition: 14th
Publication Date: 2024/1/24
Language: English
Print Length: 496 pages
ISBN-10: 0357929217
ISBN-13: 9780357929216
Book Description
Lamb/Hair/McDaniel’s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel’s MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry — helping students recognize the practicality of marketing and develop essential skills for success.
About the Author
Lamb/Hair/McDaniel’s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel’s MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry — helping students recognize the practicality of marketing and develop essential skills for success. Read more