Consumer Behavior: Buying, Having, and Being (14th Edition) RENTAL EDITION

Consumer Behavior: Buying, Having, and Being (14th Edition) RENTAL EDITION
by: Michael R. Solomon (Author)
Publisher:Pearson Inc.
Publication Date: 1 Jan. 2023
Language:English
ISBN-10:0137865090
ISBN-13:9780137865093
Book Description
The authors are active CB instructors and researchers who use a conversational, lively narrative to speak to today’s students. Relevant examples, research studies, and references to brands students know and love engage them in the readings. Cases examine people and companies across the globe, including Amazon, Hyundai and Beyoncé, and show practical applications of CB.
About the Author