Best Story Wins: Storytelling for Business Success (Economist Books)

Best Story Wins: Storytelling for Business Success (Economist Books)
by: Mark Edwards (Author)
Publisher: The Economist Books, an imprint of Pegasus Books
Publication Date: 2024/6/4
Language: English
Print Length: 256 pages
ISBN-10: 163936644X
ISBN-13: 9781639366446
Book Description
An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work. Whether you’re standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat. Why? The short answer is that people don’t make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.
About the Author
An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work. Whether you’re standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat. Why? The short answer is that people don’t make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all. Read more