Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture (Cultural and Media Studies)

Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture (Cultural and Media Studies)
by: Maria A. Slowinska (Author)
Publisher:transcript publishing
Publication Date: November 18, 2014
Language:English
Print Length:288 pages
ISBN-10:3837626199
ISBN-13:9783837626193
Book Description
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
About the Author
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge. Read more