Advances in Digital Marketing and eCommerce: Fifth International Conference, 2024 (Springer Proceedings in Business and Economics)

Advances in Digital Marketing and eCommerce: Fifth International Conference, 2024 (Springer Proceedings in Business and Economics)
by: Francisco J. Martínez-López (Editor),Luis F. Martinez (Editor),Philipp Brüggemann (Editor)&0more
Publisher: Springer
Edition: 2024th
Publication Date: 2024/6/20
Language: English
Print Length: 327 pages
ISBN-10: 3031621344
ISBN-13: 9783031621345
Book Description
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
About the Author
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands. Read more