Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability (European Advertising Academy)

Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability (European Advertising Academy)
by: Alexandra Vignolles (Editor),Martin K.J. Waiguny (Editor)
Publisher: Springer Gabler
Publication Date: 2024/8/2
Language: English
Print Length: 281 pages
ISBN-10: 3658447125
ISBN-13: 9783658447120
Book Description
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
About the Author
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership. Read more