电子书百科大全
AI Innovation in Services Marketing
Author(s): Ricardo Correia (Editor), Dominyka Venciute
- Publisher: Business Science Reference
- Publication Date: 13 May 2024
- Language: English
- Print length: 299 pages
- ISBN-10: B0D466LPX9
- ISBN-13: 9798369344750
Book Description
The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted - from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.
Editorial Reviews
About the Author
Ricardo Fontes Correia started an academic career in 2003, and is Associated Professor at the Polytechnic Institute of Bragança (Portugal), where he is the head of the Master programme in Tourism Marketing, and visiting Professor at ISM University of Management and Economics (Lithuania). Ricardo has served as an external consultant in programs such as the European Union Agris Program and Interreg and as consultant for Deloitte & Touche. He regularly participates in research programs, conferences and international scientific meetings, as well as the publication of several chapters in books and articles in international journals.
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