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The World Television Industry (Routledge Revivals): An Economic Analysis
Author(s): Peter J. S. Dunnett (Author)
- Publisher: Routledge
- Publication Date: 15 Jun. 2012
- Edition: 1st
- Language: English
- Print length: 262 pages
- ISBN-10: 0415615208
- ISBN-13: 9780415615204
Book Description
First published in 199, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
Editorial Reviews
About the Author
Royal Military College of Canada
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