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Transform Tomorrow: Awakening the SuperSaver in Pursuit of Retirement Readiness 2nd Edition
Author(s): Stig Nybo (Author), Liz Alexander Ph.D. (Author)
- Publisher: Blueprint Works
- Publication Date: 26 July 2018
- Edition: 2nd
- Language: English
- Print length: 260 pages
- ISBN-10: 0692138609
- ISBN-13: 9780692138601
Book Description
Retiring with dignity in America is becoming an endangered concept. The average American is living longer, spending more, and saving far too little to retire comfortably. What we need is a coordinated effort that incorporates contextual drivers, baseline financial education, and a nationally recognized campaign along the lines of successful Public Service Announcements—like “The Crying Indian,” and “Rosie the Riveter”—to change behavior and reshape the savings culture of our nation. Transform Tomorrow kick-starts the conversation needed to develop a retirement readiness campaign that will inspire and enlist the support of individuals, employers, industry, government, and the media.After posing the question: How do we help American workers retire with confidence? the authors went in search of answers to explain:-oWhat “Super Savers” do so they can retire earlier than the norm. oWhy “contextual” drivers are needed to help Americans outlive their retirement savings.oHow beliefs must fundamentally change to shift course on retirement readiness.oWho needs to be involved in crafting a compelling and “sticky” message.
Editorial Reviews
About the Author
Stig Nybo believes that every American worker should be able to retire with confidence. Named by 401kWire.com as the 5th most influential individual in the retirement industry in 2013, Stig has authored articles in retirement industry trade publications and the national press. As a frequent contributor to industry thought leadership, he also offers commentary as an industry expert, speaker, and panelist at major financial services conferences and events and has been quoted in the national press in publications from PLANSPONSOR magazine to the Wall Street Journal. Stig currently serves as a Retirement Strategist with Strategic Retirement Partners, a leading U.S. retirement plan consultancy. During his industry tenure he also served as President of Transamerica Retirement Services and on multiple industry and advisory boards, including: EBRI, TCRS, Betterment for Business, Retirementjobs.com, NAPA, and Saving Re-Imagined, to name just a few. He has a passion for the retirement plan industry and has committed almost 25 years to promoting best practices for retirement plans. His leadership has resulted in innovation that retirement plan sponsors and their financial advisors use to help plan participants save and invest wisely for their retirement. Dr. Liz Alexander’s gift and passion is helping individuals and organizations transition from experts to thought leaders; from people with good ideas to influencers of change. She is an author, business book strategist, and consulting co-author who has, for the past 25 years, worked on both sides of the Atlantic, in addition to collaborating with aspiring business authors and thought leaders in India. She is co-founder and futurist-in-residence of global consultancy, Leading Thought. A former member of the Association of Professional Futurists and the World Future Society, Liz has been named one of the world’s top female futurists. She has written/co-authored 21 nonfiction books to date. In addition to consulting and speaking around the world, she developed and taught the Strategic Communication Certificate Program for the Professional Development Center at The University of Texas at Austin, where she earned her Master’s and PhD in Educational Psychology.
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