Gassmann: The Platform Business Navigator
by: Felix Wortmann (Author),Sven Jung(Author),Oliver Gassmann(Author)&0more
Publisher: Pearson Education
Edition: 1st
Publication Date: 2023/12/21
Language: English
Print Length: 296 pages
ISBN-10: 1292466189
ISBN-13: 9781292466187
Book Description
Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies. Amazon and Alibaba are facilitators of transactions between sellers and buyersApple connects app developers with app usersGoogle facilitates transactions between ordinary web surfers and advertisers.Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
About the Author
Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies. Amazon and Alibaba are facilitators of transactions between sellers and buyersApple connects app developers with app usersGoogle facilitates transactions between ordinary web surfers and advertisers.Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
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