Moomin Management: Redefining Generosity
by: Paul Savage (Author),Janne Tienari(Author)
Publisher: Bristol University Press
Publication Date: 2024/10/8
Language: English
Print Length: 160 pages
ISBN-10: 1529240174
ISBN-13: 9781529240177
Book Description
Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s. This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation. Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world. Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
About the Author
Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s. This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation. Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world. Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
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