The Marketing of Works: A Textbook on General Marketing of Goods, Works, and Services
by: Sergiy E. Pogodayev (Author)
Publisher: Cambridge Scholars Publishing
Edition: 1st
Publication Date: 2021/8/5
Language: English
Print Length: 470 pages
ISBN-10: 1527571246
ISBN-13: 9781527571242
Book Description
This book is the first to describe a new type of marketing: namely, the marketing of works. This is the line of marketing activity that provides search and receiving orders to meet the effective demand of customers for the manufacture, repair, modernization, re-equipment, or liquidation of the customer’s facilities with a change in their market value and without transferring ownership to these objects from the customer to the executor of works. The book will show the reader that works are a type of production activity that changes the market value of the objects being processed as opposed to the services, and provides definitions of concepts at the end of each chapter. It will serve to provide marketing theorists with many opportunities for research that will enable them to make their own scientific discoveries and acquire new scientific results.
About the Author
This book is the first to describe a new type of marketing: namely, the marketing of works. This is the line of marketing activity that provides search and receiving orders to meet the effective demand of customers for the manufacture, repair, modernization, re-equipment, or liquidation of the customer’s facilities with a change in their market value and without transferring ownership to these objects from the customer to the executor of works. The book will show the reader that works are a type of production activity that changes the market value of the objects being processed as opposed to the services, and provides definitions of concepts at the end of each chapter. It will serve to provide marketing theorists with many opportunities for research that will enable them to make their own scientific discoveries and acquire new scientific results.
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