Business Intelligence, Analytics, and Data Science: A Managerial Perspective (4th Edition, Global Edition)

Business Intelligence: A Managerial Approach, Global Edition by [Sharda, Ramesh, Delen, Dursun, Turban, Efraim, King, David]

Business Intelligence: A Managerial Approach, Global Edition

by Ramesh Sharda and Dursun Delen

Paperback: 512 pages
Publisher: Pearson; 4 edition (30 Nov. 2017)
Language: English
ISBN-10: 1292220546
ISBN-13: 9781292220543


Book Description
For courses on Business Intelligence or Decision Support Systems.

A managerial approach to understanding business intelligence systems.

To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.


Table of contents
Chapter 1: An Overview of Business Intelligence, Analytics, and Data Science
Chapter 2: Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization
Chapter 3: Descriptive Analytics II: Business Intelligence and Data Warehousing
Chapter 4: Predictive Analytics I: Data Mining Process, Methods, and Algorithms
Chapter 5: Predictive Analytics II: Text, Web, and Social Media Analytics
Chapter 6: Prescriptive Analytics: Optimization and Simulation
Chapter 7: Big Data Concepts and Tools
Chapter 8: Future Trends, Privacy and Managerial Considerations in Analytics
预览-Pearson Business Intelligence Analytics and Data Science 4th Edition Global Edition 1292220546.pdf

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