Product Leadership: How Top Product Managers Create and Launch Successful Products

Product Leadership: How Top Product Managers Create and Launch Successful Products
by Richard Banfield，Martin Eriksson，Nate Walkingshaw
Paperback: 234 pages
Publisher: O′Reilly (31 May 2017)
Language: English
ISBN-10: 1491960604
ISBN-13: 9781491960608
In today's fast moving world, good product management is quickly becoming critical to maintaining a sustainable competitive advantage. Yet it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product managers succeed while other don't? By drawing on their years of experience in the digital product design and development space, authors Richard Banfield and Martin Eriksson attempt to capture the approaches, styles, insights, and techniques of successful product managers in this handy guidebook. Successfully navigating complex product roadmaps is no easy task. If you want to understand what drives good product leaders, this book is a valuable resource.

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