Patient Engagement in Pharma: A Psychologist Perspective
by: Sumira Riaz (Author)
Publisher:Springer
Edition:2024th
Publication Date: 16 April 2024
Language:English
Print Length:93 pages
ISBN-10:3031563395
ISBN-13:9783031563393
Book Description
Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.
About the Author
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