101 Design Methods: A Structured Approach for Driving

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

Author: Vijay Kumar
ISBN-10: 1118083466
ISBN-13: 9781118083468
Edition: 1
Release: October 9, 2012
Paperback: 818 pages
List Price
Book Description
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.