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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Jean-Noel Kapferer(Author)
Editorial Reviews
Review
"An authoritative, well-researched book." — getAbstract.com
About the Author
Jean-Noël Kapfereris an internationally recognized authority on brands and brand management. A Professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University. His other books includeReinventing the Brand(also Kogan Page).
Book Description
Paperback: 576 pages
Publisher: Kogan Page; 4th edition (March 28, 2008)
Language: English
ISBN-10: 0749450851
ISBN-13: 9780749450854