The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity

The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity
by: Namrata Rele Sathe (Author)
Publisher: Intellect Ltd
Publication Date: 2024/2/27
Language: English
Print Length: 132 pages
ISBN-10: 1789388805
ISBN-13: 9781789388800
Book Description
An exploration of the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture. The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the unstable neoliberal identity lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects. This analysis draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examines a variety of peripheral subjects and texts, including the film star, the urban space, web series, YouTube videos, and social media content.
About the Author
An exploration of the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture. The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the unstable neoliberal identity lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects. This analysis draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examines a variety of peripheral subjects and texts, including the film star, the urban space, web series, YouTube videos, and social media content.   Read more