Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant

you absolutely don’t have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you’ll never again leave money on the table when determining prices. And you’ll spend the least possible time setting your more profitable prices.

Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making
A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company’s product more effectively and profitably
Shows you how to avoid making your competitors’ pricing mistakes and gain a powerful competitive edge in the process
The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy