Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
Authors: Aksoy, Lerzan; Keiningham, Timothy; Bejou, David
Get this book Contact Email: girro@qq.com
Publisher: Taylor and Francis ( 2014-06-03 )
ISBN-13: 9780789038029
e-ISBN-13: 9781317993339
ISBN-10: 0789038021
QQ: 7450911
Language: English
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
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