Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances (The Professional Scrum Series)

Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances (The Professional Scrum Series)
by: Chris Lukassen(Author),Robbin Schuurman(Author)
Publisher: Addison-Wesley Professional
Publication Date: 3 April 2023
Language: English
Print Length: 464 pages
ISBN-10: 0137947003
ISBN-13: 9780137947003
Book Description
Hone Agile Product Owner Behaviors that Lead to Marketplace WinnersOrganizations pour vast resources into building new products and services. Yet too many are poorly conceived, don’t delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel–and it can transform the way you create products.Replace negative product owner behaviors with approaches that lead to excellenceRepresent customers more empathetically and effectivelyConnect customers, values, and features more coherentlyTell better stories, set clearer goals, and create more valuable roadmapsInnovate business models, run better experiments, and scale products more successfullyMake more successful decisions, involve the right people, and rely on better dataBecome a great agile collaborator, across governance, budgeting, contracting, and beyondInfluence customers, users, stakeholders, and teams to improve your overall effectivenessOptimize every organizational role related to product ownershipProduct owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.

About the Author

About the Author Chris Lukassen has been active in product management for 20+ years, and co-created Scrum.org’s Professional Scrum Product Owner – Advanced course. He currently trains product managers in Scrum, leadership, user experience, and metrics. Robbin Schuurman is a product leader, consultant, Professional Scrum Trainer, and leader of Xebia’s Product Management Academy. He supports organizations in digital, agile, and product transformations; and helps product owners grow customer impact, improve agility, and shorten time-to-learn. Lukassen and Schuurman co-founded The Value Maximizers.