Political Parties and Campaigning in Australia: Data, Digital and Field (Political Campaigning and Communication)

Political Parties and Campaigning in Australia: Data, Digital and Field (Political Campaigning and Communication)
by: Glenn Kefford (Author)
Publisher: Palgrave Macmillan
Edition: 1st ed. 2021
Publication Date: 2021/2/16
Language: English
Print Length: 234 pages
ISBN-10: 3030682331
ISBN-13: 9783030682330
Book Description
Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.
About the Author
Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe. Read more