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After attending the University of Arizona, James obtained his cosmetology license at the Paul Mitchell Academy in Costa Mesa, CA. James has also enrolled in specialized classes at Loreal Professional and Vidal Sassoon.

Prior to starting Skinn Cosmetics, James served as a makeup artist for beauty brands including Germaine Monteil, Charles of the Ritz, Ultima II and Borghese (Revlon’s Prestige Brands). James has also worked as an independent makeup artist for Estee Lauder, Lancome and Chanel, and trained makeup artists and aestheticians for Adrien Arpel Salons and Spas.

With the creation of Skinn Cosmetics in 2002, James now focuses on creating treatment and color cosmetic products that are full of actives, but devoid of excess water, fillers or packaging, all manufactured and produced at the company’s Southern California headquarters. James is also co-owner of CDL, Cosmetic Development Laboratories, a company that privately labels and custom manufactures skincare treatments for various cosmetic companies.

Today, James can be seen selling Skinn Cosmetics on ShopNBC (United States), The Shopping Channel (Canada) and Televisions Shopping Network (Australia). He has been featured on TV Guide’s The Fashion Team, in numerous publications, and was the official makeup artist for the Fashion’s Night Out Los Angeles PSA.