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Marketing the Museum (Heritage: Care-Preservation-Management)
Editorial Reviews
Review
'Fiona McLean's book is particularly welcome since she has achieved a scholarly text, demonstrating clear understanding of the ethos of museums, as well as breadth of knowledge of marketing itself.'-Heritage Development
This book should be a resource, not just for museum marketing professionals, but also for museum directors, trustees, politicians and others who have oversight responsibility for museums.-Museum International
Book Description
Hardcover: 272 pages
Publisher: Routledge (January 31, 1997)
Language: English
ISBN-10: 0415103924
ISBN-13: 9780415103923
Fiona Mclean(Author)