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Marketing Metrics

2012-11-02 分类:经济学、管理学 评论(0)

Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris(Author),Neil T. Bendle(Author),Phillip E. Pfeifer(Author),David J. Reibstein(Author)

Product Details

Hardcover: 384 pages
Publisher: Pearson Prentice Hall; 1 edition (April 28, 2006)
Language: English
ISBN-10: 0131873709
ISBN-13: 9780131873704

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