电子书百科大全 Management and Creativity: From Creative Industries to Creative Management
Author: Chris Bilton
ISBN-10: 1405119950
ISBN-13: 9781405119955
Edition: 1
Release: September 11, 2006
Hardcover: 216 pages
Book Description
This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Management and Creativity: From Creative Industries to Creative Management
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