It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose

It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose
by: Roy M. Spence Jr. (Author)
Publisher: PORTFOLIO
Publication Date: 5 Mar. 2009
Language: English
Print Length: 256 pages
ISBN-10: 1591842417
ISBN-13: 9781591842415
Book Description
As one of America’s most successful ad execs, Roy Spence is an expert on “”winning on purpose”” – articulating a goal beyond making money that focuses an entire company. A company with purpose is a deeply satisfying place to work – evident in the assuredness of front-line employees, the passion of leaders and the satisfaction of customers. Innovation becomes easier and there’s stability even in tough times. Here Spence and Rushing share their insights and case studies to show readers how to discover their own purpose and apply it to everything they do.