Flying Off Course IV: Airline economics and marketing

Editorial Reviews Review

The systematic and concise approach of this book makes it　very enjoyable for readers learning the A to Z of airline economics,　as well as developing　a deeper understanding of this vibrant industry. Flying Off Course　is a thought provoking book that should be essential reading for　anyone interested in the airline industry.

• Dr Fariba Alamdari, Vice President of Boeing Commercial Airplanes

  Flying off Course captures perfectly the complexity of international aviation and the state of the industry. Only someone with an intimate knowledge of airlines could have produced a book of this range and depth, covering everything to do with the economics of flying – from the cyclical nature of the business to the role of technology, from the regulatory environment to product planning, and from demand forecasting to fare pricing.

  • James Hogan, Chief Executive Officer, Etihad Airways

    Doganis once more lifts the bonnet of the international airline industry to examine its workings in detail, with the expertise of a seasoned insider. Relevant and essential reading for anyone interested in why this unique industry continues to generate tremendous consumer value yet at the same time destroys shareholder value

    • Brian Pearce, Chief Economist at IATA

      Reading Flying Off Course is like going through a dedicated refresher course on our business followed by a profound discussion of its latest challenges. A must read to anyone involved in this amazing industry.

      • Fernando Abs da Cruz Souza Pinto, President Air Portugal

        Because it covers so many aspects of airline economics and marketing, it should be on the desk or in the bookcase of every airline or airport executive, whatever their own area of expertise

        • Air Transport News About the Author Rigas Doganisis a Consultant to Airline Industry and sits on the board of directors of easyJet. He is the author ofThe Airline BusinessandThe Airport Business, also published by Routledge.
          Book Description
          Paperback: 352 pages
          Publisher: Routledge; 4 edition (February 3, 2010)
          Language: English
          ISBN-10: 0415447372
          ISBN-13: 9780415447379
          Rigas Doganis(Author)