Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships

Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships
by: Bob Moore (Author)
Publisher: Wiley
Edition: 1st
Publication Date: 4 Mar. 2024
Language: English
Print Length: 240 pages
ISBN-10: 1394226837
ISBN-13: 9781394226832
Book Description
A blueprint to new levels of company growth leveraging your firm’s Partner EcosystemIn Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you’ll discover why partnerships are no longer the domain of “partner people” schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.You’ll learn about:Transformational technologies that bring partner data to your fingertipsSavvy companies and executives who convert that data into untapped growth opportunitiesReal-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growthAn indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.