Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
Authors: John DiMarco
ISBN-10: 1119118905
ISBN-13: 9781119118909
Edition: 1
Released: 2017-04-17
Hardcover: 216 pages
List Price
Book Description
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Table of Contents
Chapter 1 The Connectivity Between Research, Writing, And Design
Chapter 2 Writing Technical, Persuasive, And News Communication
Chapter 3 Communication Design
Chapter 4 Creative Research Methods
Chapter 5 Design Tools
Chapter 6 Marketing Projects
Chapter 7 Advertising Projects
Chapter 8 Public Relations Projects
Chapter 9 Social Media For Marketing, Advertising, And Public Relations