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Business Writing for Results : How to Create a Sense of Urgency and Increase Response to All of Your Business Communications
Author(s): Jane K. Cleland (Author)
- Publisher: McGraw-Hill
- Publication Date: January 22, 2003
- Edition: 1st
- Language: English
- Print length: 240 pages
- ISBN-10: 9780071405706
- ISBN-13: 9780071405706
Book Description
Clear and persuasive writing holds the key to career success and advancement. Yet, far too few people have learned the styles and strategies that are essential for successful business writing. Business Writing for Results, written by one of today's most popular and motivational business writing trainers, outlines an easy-to-use and easy-to-remember three-step system for crafting letters, proposals, E-mails, reports, and memos that are powerful and persuasive and guaranteed to produce results.
Editorial Reviews
From the Back Cover
A three-step system for dramatically improving the impact of and results from your business writing
The best business writing has its own distinct rules. It must be friendly without being chatty, professional without being stuffy, and results-oriented without being overbearing. Business Writing for Results explains what those rules are and shows you how to work within them to write E-mails, letters, and reports that are clear, convincing, and direct--all in one-third less time!
Combining an easy-to-follow, workplace-proven model with case studies, hands-on exercises, and more, this no-nonsense book shows you how to target each reader personally, convey the proper image, supply motivation to take specific actions, and more. Turn to any page to discover the secrets to:
- Reports that persuade and influence decision makers
- E-mails and letters that get straight to the point
- Web copy that encourages interactivity
- Training materials that motivate students to learn
- E-mail subject lines that get your messages opened first
Each day, your career success depends on what you write and how you write it. Let Business Writing for Results provide you with the tips, rules, and guidelines you need to make each of your written business messages urgent, unambiguous, and designed to produce the outcome you want.
About the Author
Jane K. Cleland is an internationally popular business trainer and speaker. Regularly interviewed on network business programs and in national business publications, she is the author of a number of business books, including Putting First What Matters Most: Strategies for Success at Work and in Life.
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