Management Information Systems: Managing the Digital Firm, Global Edition
by: Kenneth Laudon (Author),Jane Laudon(Author)
Publisher: Pearson
Edition: 17th
Publication Date: 2021/6/2
Language: English
ISBN-10: 1292403284
ISBN-13: 9781292403281
Book Description
Forintroductory courses in IS (information systems) and MIS (managementinformation systems). The authoritative, case-based study of IS in business todayManagement Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.
About the Author
Forintroductory courses in IS (information systems) and MIS (managementinformation systems). The authoritative, case-based study of IS in business todayManagement Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.
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