Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
Authors: Brem, Alexander; Viardot, Eric
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Publisher: Springer International Publishing(2015/4/10)
Language: English
ISBN-10: 3319145223
ISBN-13: 9783320000000
e-ISBN-10: 3319145231
e-ISBN-13: 9783320000000

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