Influence: The Psychology of Persuasion, Revised Edition Paperback – December 26, 2006
by: Robert B. Cialdini
ASIN: 006124189X
Publisher: Harper Business; Revised edition (December 26, 2006)
Language: English
Paperback: 336 pages
ISBN-10: 9780061241895
Book Description
Review
"For marketers, this book is among the most important books written in the last ten years." -- Journal of Marketing Research
This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine
Influence should be required reading for all business majors. -- Journal of Retailing
The material in Cialdini’s Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology
From the Back Cover
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
About the Author
Dr. Robert Cialdini is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.
In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.
Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”
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