The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
by: Gerzema, John; Lebar, Edward; Stringham, Peter
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Publisher: Wiley(2008/11/3)
Edition: 1
Language: English
ISBN-13: 9780470183878
e-ISBN-13: 9780470449394

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