Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
by: Maddock, G. Michael; Uriarte, Luisa C.; Brown, Paul B.
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Publisher: Wiley(2011/3/23)
Edition: 1
Language: English
ISBN-13: 9780470643594
e-ISBN-13: 9781118095942

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