Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by: Morgan, Adam
Get this book Contact Email: girro@qq.com
Publisher: Wiley(2009/4/3)
Edition: 2
Language: English
ISBN-13: 9780470238271
e-ISBN-13: 9780470527757

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