Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
by: Cakim, Idil M.
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Publisher: Wiley(2009/12/15)
Edition: 1
Language: English
ISBN-13: 9780470442555
e-ISBN-13: 9780470573082

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