Starting an Online Business All-in-One Desk Reference For Dummies, 2nd Edition

Book Description
If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummiescovers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

Build a business plan that translates your ideas into a profitable enterprise
Choose software to help you manage taxes, balance sheets, and other accounting chores
Create a Web site that helps your business make money
Fill orders, pack and ship merchandise, and manage stock
Set up, budget for, and implement a plan to protect vital computer equipment
Use PR and advertising tools that best promote your business online, including Google AdWords
Choose what sells best in Second Life and earn real money from your virtual store
Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques
Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

Starting an Online Business All-in-One Desk Reference For Dummies, 2nd Edition
Author: Joel Elad, Shannon Belew
Pages: 840 pages
Edition: 2
Language: English
Publisher: For Dummies
Publication Date: 2009-03-23
ISBN-10: 0470431962
ISBN-13: 9780470431962