Strategic Management: Concepts Authors: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow ISBN-10: 0077645065 ISBN-13: 9780077645069 Edition: 2 Released: 2014-01-09 Paperback: 528 pages Book Description Strategic Management: Concepts, 2nd Edition by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. Table of contents PART ONE / Strategy Analysis Chapter 1. What Is Strategy, and Why Is It Important? Chapter 2. Strategic Leadership: Managing the Strategy Process Chapter 3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups Chapter 4. Internal Analysis: Resources, Capabilities, and Core Competencies Chapter 5. Competitive Advantage, Firm Performance, and Business Models PART TWO / Strategy Formulation Chapter 6. Business Strategy: Differentiation, Cost Leadership, and Integration Chapter 7. Business Strategy: Innovation and Entrepreneurship Chapter 8. Corporate Strategy: Vertical Integration and Diversification Chapter 9. Corporate Strategy: Mergers and Acquisitions, Strategic Alliances Chapter 10. Global Strategy: Competing Around the World PART THREE / Strategy Implementation Chapter 11. Organizational Design: Structure, Culture, and Control Chapter 12. Corporate Governance and Business Ethics PART FOUR / MiniCases Chapter 1 Does Facebook Have a Strategy? Chapter 2 Michael Phelps: The Greatest Olympian Chapter 3 Teach For America: Inspiring Future Leaders Chapter 4 Strategy and Serendipity: A Billion-Dollar Bonanza Chapter 5 The Wonder from Sweden: Is IKEA's Success Sustainable? Chapter 6 Starbucks: Re-creating Its Uniqueness Chapter 7 LVMH in China: Building Its Empire of Desire Chapter 8 GE under Jack Welch vs. Jeffrey Immelt Chapter 9 Competing on Business Models: Google vs. Microsoft Chapter 10 From Good to Great to Gone: The Rise and Fall of Circuit City Chapter 11 China's Li Ning Challenges Nike and adidas Chapter 12 Which Automotive Technology Will Win? Chapter 13 Is Porsche Killing the Golden Goose? Chapter 14 The Rise of Samsung Electronics Chapter 15 Yummy Yum!'s Competitive Advantage in China Chapter 16 BYD—"Build Your Dreams" in America Chapter 17 Alibaba and China's E-Commerce: "Open Sesame" Comes True Chapter 18 The Premature Death of a Google Forerunner at Microsoft Chapter 19 Sony's Structure and Competitive Disadvantage Chapter 20 UBS's Billion-Dollar Ethics Scandals 资源下载资源下载价格10元立即购买 1111 未经允许不得转载：电子书百科大全 » Strategic Management: Concepts, 2nd Edition
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