Retail Management, Global Edition, 13th Edition

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

PART 2 Situation Analysis
Chapter 4 Retail Institutions by Ownership
Chapter 5 Retail Institutions by Store-Based Strategy Mix
Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

PART 3 Targeting Customers and Gathering Information
Chapter 7 Identifying and Understanding Consumers
Chapter 8 Information Gathering and Processing in Retailing

PART 4 Choosing a Store Location
Chapter 9 Trading-Area Analysis
Chapter 10 Site Selection

PART 5 Managing a Retail Business
Chapter 11 Retail Organization and Human Resource Management
Chapter 12 Operations Management: Financial Dimensions
Chapter 13 Operations Management: Operational Dimensions

PART 6 Merchandise Management and Pricing
Chapter 14 Developing Merchandise Plans
Chapter 15 Implementing Merchandise Plans
Chapter 16 Financial Merchandise Management
Chapter 17 Pricing in Retailing

PART 7 Communicating with the Customer
Chapter 18 Establishing and Maintaining a Retail Image
Chapter 19 Promotional Strategy

PART 8 Putting It all Together
Chapter 20 Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing
预览－Pearson Retail Management Global Edition 13th Edition 1292214678.pdf

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