Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations Authors: John DiMarco ISBN-10: 1119118905 ISBN-13: 9781119118909 Edition: 1 Released: 2017-04-17 Hardcover: 216 pages List Price Book Description Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors Table of contents Chapter 1 The Connectivity Between Research, Writing, And Design Chapter 2 Writing Technical, Persuasive, And News Communication Chapter 3 Communication Design Chapter 4 Creative Research Methods Chapter 5 Design Tools Chapter 6 Marketing Projects Chapter 7 Advertising Projects Chapter 8 Public Relations Projects Chapter 9 Social Media For Marketing, Advertising, And Public Relations 资源下载资源下载价格10元立即购买 1111 未经允许不得转载：电子书百科大全 » Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
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