Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition

Contemporary Strategy Analysis: Text and Cases Edition
Authors: Robert M. Grant
ISBN-10: 1119120845
ISBN-13: 9781119120841
Edition: 9
Released: 2016-01-05
Paperback: 776 pages
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.  Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).

Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies.  It is suitable for both MBA and advanced undergraduate students.

PART II THE TOOLS OF STRATEGY ANALYSIS
Chapter 2 Goals, Values, And Performance
Chapter 3 Industry Analysis: The Fundamentals
Chapter 4 Further Topics In Industry And Competitive Analysis
Chapter 5 Analyzing Resources And Capabilities
Chapter 6 Organization Structure And Management Systems: The Fundamentals Of Strategy Implementation

PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
Chapter 7 The Sources And Dimensions Of Competitive Advantage
Chapter 8 Industry Evolution And Strategic Change
Chapter 9 Technology-Based Industries And The Management Of Innovation
Chapter 10 Competitive Advantage In Mature Industries

PART IV CORPORATE STRATEGY
Chapter 11 Vertical Integration And The Scope Of The Firm
Chapter 12 Global Strategy And The Multinational Corporation
Chapter 13 Diversification Strategy
Chapter 14 Implementing Corporate Strategy: Managing The Multibusiness Firm
Chapter 15 External Growth Strategies: Mergers, Acquisitions, And Alliances

Chapter 16 Current Trends In Strategic Management

Wiley Contemporary Strategy Analysis Text and Cases Edition 9th Edition 1119120845.rar

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