Getting Started In Small Business For Dummies, Third Australian and New Zealand Edition

Getting Started In Small Business For Dummies, Third Australian and New Zealand Edition
by Veechi Curtis

Pages: 200 pages
Edition: 1
Language: English
Publisher: For Dummies
Publication Date: 2016-08-17
ISBN-10: B01KN3707Y

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

Create your first business plan — discover how to develop smart business strategies and build a roadmap for success
Learn the legal jargon — protect your ideas and register your business properly
Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan
Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash
Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools
Open the book and find
Advice about being your own boss
Secrets for matching sales goals to savvy marketing strategies
Guidelines for keeping your finances in shape
A step-by-step guide to profit margins
Tips on using social media to promote your business
Learn to
Decide what type of small business is right for you
Put together a winning business plan
Understand your financial and legal obligations
Maximise your online presence

Part 2: Jump In, Get Wet
Chapter 3: Planning for Success
Chapter 4: Getting the Legals Right
Chapter 5: Creating Your Marketing Plan

Part 3: The Nitty-Gritty
Chapter 6: Becoming an Employer
Chapter 7: Cooking the Books
Chapter 8: Understanding Financial Statements
Chapter 9: Calculating Margins and Ratios

Part 4: The Part of Tens
Chapter 10: Ten Things to Do If You Hit Hard Times

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