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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

admin 发布于 2014-05-07
分类：经济学、管理学

Authors: Gabe Zichermann - Joselin Linder
ISBN-10: 0470562234
ISBN-13: 9780470562239
Edition: 1
Release: March 29, 2010
Hardcover: 240 pages
List Price $24.95

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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

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