Managing Technology from Laboratory to Marketplace: Cheating the Valley of Death (Management for Professionals)

Managing Technology from Laboratory to Marketplace: Cheating the Valley of Death (Management for Professionals)
by: Sanford L. Moskowitz (Author),Chris Erickson(Author)
Publisher:Springer
Edition:2024th
Publication Date: 27 Mar. 2024
Language:English
Print Length:209 pages
ISBN-10:3031514203
ISBN-13:9783031514203
Book Description
Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death”–the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace.
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