Fundraising Principles and Practice
by: Adrian Sargeant (Author),Jen Shang(Author)
Publisher:Wiley
Edition:3rd
Publication Date: 22 April 2024
Language:English
Print Length:816 pages
ISBN-10:1394190263
ISBN-13:9781394190263
Book Description
Adopt an organized approach to fundraising planningIn it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donorsMaster the tools and practices of nonprofit fundraisingManage volunteers, monitor progress, evaluate events, and moreFundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.
About the Author
From the Inside Flap Fundraising is the engine that makes nonprofit organizations go. It’s the critical component that supports and maintains all activities, and it forms the foundation of the organization itself. That’s why steady management, effective methods, and the most up-to-date tools are vital to the role. Truly outstanding fundraisers also bring to the table a familiarity with donor psychology that enables them to perform to their utmost capability. Fundraising Principles and Practice covers all these areas. Based on the latest fundraising-related research from the fields of economics, psychology, social psychology, and sociology, this one-of-a-kind text offers interpretations that explore the implications of research for modern fundraising practice. It also provides numerous case studies and examples―updated and refreshed for this Third Edition―to illustrate the principles that it explains. Excellent for current practitioners and students alike, this is the only fundraising textbook with an integrated pedagogical approach to ensure understanding and retention of information. The book also comes with access to a companion website where readers can enhance their learning and test their knowledge. With this updated edition, leading fundraising scholars Adrian Sargeant and Jen Shang bring Fundraising Principles and Practice up to date with new research, the latest best practices, and a new look at how leadership and organizational culture contribute to outsized fundraising success. The book thus remains well placed to provide a core understanding of fundraising today, both for undergraduate and graduate classes in the subject.
From the Back Cover A complete course on the latest theories, methods, and tools for nonprofit fundraisingFundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization’s mission possible, and Fundraising Principles and Practice covers the essential information you need to help your organization succeed. In particular, you’ll gain a foundation of knowledge in the areas of donor psychology, the role of emotion in outreach efforts, and social influences on individual giving behavior. By analyzing current research in these areas, the authors provide evidence-backed instruction on all aspects of the art of fundraising. This unique textbook offers complete coverage of the topics current and future fundraisers need to know, including digital fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Now in its Third Edition, this remains the go-to instructional text on raising funds for nonprofit organizations.
About the Author ADRIAN SARGEANT is the Co-Director of the Institute for Sustainable Philanthropy in the U.K. Professor Sargeant is widely regarded as the leading academic authority on fundraising. JEN SHANG is the world’s only Philanthropic Psychologist. She is currently Co-Director at the Institute for Sustainable Philanthropy in the U.K.
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